Common Questions
Book Marketing FAQs.
Budgets, timelines, guarantees, backlist titles and what results you can reasonably expect.
Can you guarantee my book will become a bestseller?
No, and you should treat any company that does with real suspicion. What is usually being sold is an hour at the top of an obscure Amazon sub-category through a coordinated buy — a screenshot, not a business. We guarantee professional execution, transparent reporting and decisions driven by your actual sales data. That is what gives a good book its genuine best chance.
How much should I budget for advertising?
Enough to gather meaningful data, which in practice means a few hundred pounds a month at minimum — below that, campaigns cannot generate enough clicks to tell signal from noise. We agree a budget before starting, your ad spend goes to the platforms rather than to us, and we would rather run a small campaign properly than a large one carelessly. Many authors start small for two months, see the cost per sale, and then decide whether to scale.
Can you market a book I published elsewhere?
Yes, wherever it was published, and this is a large part of what we do. We audit the cover, description, categories and reviews first. If something about the book’s presentation would hold a campaign back, we tell you before taking your money — sometimes the right advice is to fix the cover for a few hundred pounds rather than spend thousands driving traffic to it.
How long before I see results?
Listing optimisation can show movement within a fortnight because it improves conversion on traffic you already receive. Advertising needs four to six weeks to gather enough data to optimise properly, and three months to judge fairly. Review outreach and PR work on longer, less predictable timescales. Anyone promising results in week one is describing luck, not a method.
Do I need to be active on social media?
It helps considerably, but it is not compulsory and it is not for everyone. Plenty of our authors sell well through advertising, listing quality and reviews alone. If you do want a presence, we build it in a way you can realistically sustain — batched content, a posting rhythm that fits your life, and graphics and reels produced for you rather than left as homework.
What about older books that never sold?
Backlist revival is often better value than launching something new, because the book already exists and any reviews it has are permanent assets. A refreshed cover, rewritten description, corrected categories and a modest ad campaign can bring a title that has sold nothing for two years back into circulation. We will assess honestly whether yours is a candidate.
Who owns the ad accounts and data?
You do. Campaigns run inside your own Amazon and Meta ad accounts with us given access, so the spending history, audience data and campaign structures stay with you if we ever stop working together. You can see every figure in real time rather than waiting for our report.
Will you tell me if marketing is not worth it?
Yes, and we do it regularly. If your book needs another editorial pass, a new cover or a different price before any campaign can work, we will say so rather than take a monthly fee for pushing a boulder uphill. Equally, if a campaign is running and the numbers do not justify continuing, our monthly report will recommend stopping.
Built around real data
